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CAN-SPAM Compliance

The Controlling the Assault of Non-Solicited Pornography and Marketing Act (“CAN-SPAM Act”) is a federal law enacted in 2003. It sets out requirements for businesses and or people who are soliciting services or products via commercial mail to potential consumers.  Commercial mail is defined as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service.”

This checklist was assembled by Logan Peppin at the UW Privacy Law Clinic

  • Covered by CAN-SPAM?

    q  Step 1: Ask yourself: Are you a company that is soliciting a product or service via email to prospective consumers?

  • Purpose of email

    Step 2.   Identify what is the purpose of your email?

  • Content of email

    Step 3. Content of E-mails. Every email that solicits a service needs these things:

  • Special spam steps

    Step 4: consider special requirements and risks


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The Office of Privacy and Data Protection announces beta testing of “Privacy Modeling,” a new web application that identifies the privacy laws relevant to the product or service you wish to create.

Go to Privacy Modelling App

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