Preventing location tracking
One of the most common forms of data collected is location data. The privacy implications of location data can be tricky, as many technologies we use to our great benefit need to access our location to deliver this benefit. For instance, in using a maps or directions application, you need to give away your location for the app to function properly and give you the information you need. However, entities may also use your location data for a variety of other reasons, such as to serve location-specific ads, to track customer as they move through a store, and to see where they are located geographically. Additionally, malware may collect location data for more nefarious purposes.
There are many ways to collect location-related data, and many of these ways are surreptitious and occur unbeknownst to most consumers. Below are some of the ways location data is collected, and some of the ways consumers can control, or protect against, location data collection.